Brand identity is the collection of tangible visuals and expressions of your business. For example, your logo, your colors, your fonts, and your brand’s voice.
The more consistent, distinctive, specific, and cohesive your brand identity is the higher your likelihood is of them shaping an impact with your audience. Then you become more memorable and recognizable and this is the perception you’re building.
Why having a strong identity is crucial to being seen and standing out.
Let’s face it, social media and the internet can be visually stimulating and maybe sometimes overloading.
So how will you make a strong enough impression, (you have about 3 seconds) to draw enough attention and make the viewer want to see more of you?
Your logo, that’s how!
Sometimes it is your only opportunity to do so.
So, How?
1. CONFIDENCE BOOST
Think of your logo, colours, fonts etc. like getting your hair + makeup done and wearing an outfit that makes you feel fabulous. It's you showing up feeling and looking good confidently.
2. FIRST IMPRESSIONS MATTER
In a world of visuals and aesthetically pleasing experiences, you want to bring your A game. A poorly executed logo or website will have some scrolling past your page faster than you can imagine - never even getting to know you.
3. BECAUSE YOU CAN!
With so many opportunities for you to find an incredible designer within your budget, why wouldn't you set yourself up with an amazing brand identity that speaks to not only who you are but attracts your dream clients. #nobrainer
4. GET TO KNOW YOU
Your brand identity is the first way that people get a taste of what the personality of you/ your brand is like. For example: soft + feminine or sophisticated + modern or bold + masculine.
Colours and fonts can tell a story.
5. RECOGNIZE
You want to create a visual experience across all platforms that becomes recognizable by your audience. This builds massive credibility, trust and reliability. And in the game of growing your brand those are non-negotiables
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